SOWN REVIVAL

BRAND AND BUSINESS DESIGN
FALL 2019
Exploring the possibilities for mutually beneficial collaborations within varying industries.

Research, development, and design for a collaboration between the international clothing retailer, Zara, and the subscription produce service, Imperfect Produce. Final deliverable was a slide deck showcasing research, reasoning, and design for the hypothetical collaboration.

CONTEXT:

_ 2 weeks
_ Individual Project
_ YMA Fashion Scholarship Application

SOWN REVIVAL

Exploring the possibilities for sustainable collaborations within varying industries.

Research, development, and design for a collaboration between the international clothing retailer, Zara, and the subscription produce service, Imperfect Produce. Final deliverable was a slide deck showcasing research, reasoning, and design for the hypothetical collaboration.

To continue reading please revisit on a desktop browser.

SELF AND WORLD ANALYSIS

THE TASK

To design and pitch a collaboration between a publicly traded company involved in the fashion industry and any company unrelated to the fashion industry.

I began by examining my own life-world. I considered my personal journey as a designer and a maker. A common aspect I found was collaboration.

I chose to explore collaboration with nonhumans because I have a passion for those that go unnoticed. With emerging technologies changing the way we navigate the world, it is increasingly important to consider those who may get excluded and forgotten.

RESEARCH AND CHOICES

PROBLEMATIC

In my research I found that Zara utilizes a large, holistic supply chain hub in order to design, manufacture, and distribute their products as fast as possible. I thought that this could provide a strong foundation for implementing more holistic and sustainable supply chain and design practices.

Nonhuman beings may not be readily noticeable, but their contributions to each other and our world are vast. They may be unseen, unheard, or unmoving to the human eye, but they are creating and sustaining symbiotic relationships within a plurality of species. And yet, we don’t often acknowledge these nonhumans when we think about collaborative problem solving, design and resilience within the world.

To continue reading please revisit on a desktop browser.

Nonhuman beings may not be readily noticeable, but their contributions to each other and our world are vast. They may be unseen, unheard, or unmoving to the human eye, but they are creating and sustaining symbiotic relationships within a plurality of species. And yet, we don’t often acknowledge these nonhumans when we think about collaborative problem solving, design and resilience within the world.

THE SLIDE DECK PITCH

SUMMARY

SELF AND WORLD ANALYSIS

BENEFITS OF COLLABORATION

Sown Revival, a collaborative collection between Zara and Imperfect Produce, will appeal to new, thoughtful consumers by sharing the life and story involved in making each garment. The collection will appeal to Zara’s current fan base by expressing an on-trend, sophisticated aesthetic. The branding story will also further expand awareness surrounding Imperfect Produce’s mission statement and services. Together, each company will utilize their unique skill sets and experiences to leverage beautiful and authentic collections.

PROBLEMATIC

Nonhuman beings may not be readily noticeable, but their contributions to each other and our world are vast. They may be unseen, unheard, or unmoving to the human eye, but they are creating and sustaining symbiotic relationships within a plurality of species. And yet, we don’t often acknowledge these nonhumans when we think about collaborative problem solving, design and resilience within the world.